Nike Air Max 1 SP Concepts Mellow

The Nike Air Max 1 SP Concepts Mellow is an incomparable sneaker that combines the best of two worlds. The collaboration with Boston boutique Concepts brings a nostalgic design into the present day. The mix of bleached denim, ripstop canvas, red velor and classic paisley bandana provides individual eye-catchers. The speckled Air Max Midsole and the floral embroidered Swoosh complete the retro look. This sneaker pays homage to the youth culture of the 60s and 70s and gives every outfit a positive and powerful touch.

Origin story:

The Nike Air Max 1 SP "Mellow" is a collaboration between Nike and Boston sneaker store Concepts. The design of the shoe is inspired by the colors and patterns of the 70's, specifically by the hippie culture and the art of Peter Max.

The idea for the shoe came from Concepts Creative Director Deon Point. He wanted to design a shoe that was reminiscent of 70's culture but also modern and wearable. He and his team started creating mood boards to collect different colors and patterns from that era. They finally settled on a combination of a soft pink, blue and yellow to represent the 'mellow' (relaxed) vibe of the '70s.

The shoe's upper is made of suede and leather in shades of pink, blue, and yellow. The material is printed with different patterns and textures, including flowers and psychedelic patterns. The midsole is white with a translucent Air-Sole unit in the heel to maintain the Air Max 1's classic look. The outsole is rubberized and offers good traction.

The Nike Air Max 1 SP 'Mellow' was released on May 19, 2018. The shoe was part of a larger collaboration between Nike and Concepts that also included apparel and other footwear. The shoe was produced in limited quantities and sold out quickly. Collectors and fans of sneaker collaborations value the shoe for its unique design and rarity.

Overall, the Nike Air Max 1 SP "Mellow" was a success for Nike and Concepts. The collaboration between the two brands brought a fresh look at the classic Air Max 1 and a tribute to an important era in American culture. The shoe is a must for every sneaker enthusiast and collector who appreciates the combination of modern design and nostalgic references.